Setting new standards for active engagements and investments. Consulting good people, make great products and for passionate audiences. Based in Copenhagen, Denmark. Through a unique and well-established personal business network in the food industry, we actively advise, strengthen and protect founders and management teams of companies delivering great taste in order to grow and fully unleash the potential of their business. We not only share good advice and experience, we execute together when the need is there. We advise start-up and early-stage food and beverage companies in relation to: SALES & GO-TO MARKET STRATEGY Who do you sell to and how do you do it? Are they the right customers and how do you find them? What do you say and not say and how do you negotiate with distributors, retailers and agents when you meet them? MARKETING, PR & COMMUNICATION STRATEGY Does your brand and design match your product ambitions? What story should you tell and where should you do it? Is it the story that consumers want to hear and does it generate sales off-line and online? PRODUCT DEVELOPMENT Does your product taste great? Can it get better? Are you sourcing the right ingredients, from the right supplier at the right price? Can you optimize your production with better quality and price without compromising on taste? MANAGEMENT, HR AND DAILY OPERATIONS How do you motivate your colleagues? Do you attract the right talents? How do you manage your colleagues and do they do what they do best? Do you actively use your board of directors and owners for development and growth? FINANCE & ADMINISTRATION Do you have control over liquidity, financing, bookkeeping? What systems do you use? Do you have insurance and trademarks in place? Is your bank with you on the growth journey?