Founded in 1975, IMR conducts syndicated and proprietary market research studies that focus on the automotive industry including the automotive aftermarket, heavy duty and fleet segments. IMR’s research portfolio and service offerings provide a wide range of strategic and tactical solutions that provide insight into your most pressing questions. With a focus on industry trends, DIY/DIFM consumer parts and service purchasing behavior, repair shop purchasing behavior, channel trends and many other important metrics, IMR’s research provides insight into your market that can bring you closer to your customers, distribution channels and market opportunities. Our vast store of research results stretches back to 1975 and provides trendable, statistically reliable data that is broad enough to withstand detailed query and deep enough to get to the root of our customers’ most demanding questions. Our syndicated research covers many auto industry topics such as: • Replacement rates • Channel share trends • Customer segmentation (utilizing Claritas' PRIZM Premier segmentation schema) • DIY and DIFM metrics • Purchase decision processes • Repair shop and technician brand and supplier purchasing habits • Part installation volumes • Brand preferences • and much, much more... IMR provides unique, specialized and highly accurate behavior characteristics and data that can provide the information needed by aftermarket parts manufacturers, OEMs, retailers, distributors and service dealers, as well as tangential parties such as financial services firms. With IMR’s intimate understanding and connectivity to the Automotive Industry, its custom research programs provide highly accurate and valuable information to support decision making by its customers.