Established in 1994, THE ARC FACTORY is a marketing, brand and image management, advertising and publicity company specializing in fashion, lifestyle products, sport, entertainment and media. THE ARC FACTORY believes that a contemporary agency is best represented by their clients, projects and media results. THE ARC FACTORY places great importance on establishing a campaign approach with each client, which reflects the values of the brands and products represented. Importantly every campaign must be innovative, contemporary and where possible the traditional marketing boundaries should always be challenged.