Wielkopolska Tourism Organization (WOT) is the regional Destination Management Organization (DMO) for the Wielkopolska Region, Poland. We are a NGO association aimed at promoting Wielkopolska as an attractive and desireable place to visit. Our organization pursuits that goal in many ways. We take oart in tourist fairs and exhibitions, run several websites and social media accounts, launch promotional campaings (including traditional and new media, outdoor and ambient). WOT is also the leader of several projects, with the most important are the Development of the Piast Trail (an important cultural tourism trail) and the Great Waterway Loop of Wielkopolska (one of the main water trails in Poland). We also organize trainings and seminars for our members and serve as a tourism think tank for the region.