ROUND IT UP. GIVE BACK. MAKE A DIFFERENCE. Round It Up America® is a 501c3 nonprofit public benefit organization that provides the financial and legal compliance for for-profit businesses to collect donations for charities that are important to their culture, team members, and guests. It is cost-free and available in all 50 states, 365 days a year. RIUA Mission Partners –participating businesses– provide their customers with the opportunity to “round up” or donate upon the close of sale. Donations are then distributed to Mission Partner-selected charities quarterly. While the individual donations may be nominal, their collective sum is powerful. Small change can indeed make big change.