www.lucidpeople.com @lucidpeople Lucid is an insight, brand and innovation consultancy with a reputation for clarity and high-level strategic thinking. We move brands (and people) further, faster - in a spirit of collaboration with clients, other agencies, and customers. We are best known for our work in the areas of creative development / advertising / comms, packaging / design, brand positioning / equity / assets, and brand stretch / innovation (with a specialism in Agile Innovation). We use a suite of methods and interactive processes to bypass the thought-police, unearth the unconscious, build new ideas and identify the 'what next?'. We also collaborate with semioticians and quantitative agencies.