ALFA has one of Norway’s oldest footwear brands still in operation, currently located in Hadeland. The company is owned by the investment company Katalysator and has recently undergone a thorough restructuring and rebranding process. The company and it’s products are now presented with a new and updated profile with international ambitions. Alfa designs, produces and markets quality footwear within the categories mountain/trekking, hunting, cross country skiing and uniform and their products are sold primarily through sports retail. Alfa’s products are currently the most sought after for use on extreme expeditions in cold climates around the world. The company has yearly revenue of around 60 million NOK and is growing.