AMUST is a multicultural community newspaper in print and online presenting community news and views. On the Australian media landscape, in addition to mainstream newspapers and other media outlets, there are a large number of ethnic and multilingual community newspapers representing the Australian multicultural community. However there is no credible newspaper currently produced professionally in Australia with a wide circulation amongst all Australians presenting news and views from an Islamic perspective as well as serving the needs of the fast growing, and diverse Muslim community whose first language now is English. AMUST aims to fill this gap, by using multimedia technologies in the following formats: Monthly Newspaper: Monthly full colour print editions published on the first Friday of every month and distributed through newsagents throughout Australia in general and Sydney in particular. It will also be available at Mosques and Islamic centres, business outlets and posted to organisations and subscribers in Australia and overseas. It will also be available for on-line reading on computers as well as via an app on mobile phones and other smart devices. Frequent Website updates: AMUST website will be frequently updated with latest news together with photos and videos and upcoming community events. Periodic Email Newsletters: Multimedia emails will be send to subscribers registered with AMUST on a regular basis highlighting latest news and community event. Social Media Forums: AMUST will have presence on Facebook, Twitter, Google+ YouTube etc for networking, comments and discussion. Mass Distribution: AMUST will be distributed in tens of thousands at community Mega-events and festivals such as Multicultural Eid Festival and Fair MEFF by way of strategic alliance.