Brainsights provides businesses with insights into how their content – programming, advertisements, and communications – is being consumed. Except that, instead of asking people through surveys and focus groups, we use cutting-edge brain measurement devices to directly examine how the brain is responding to content. Our range of CURE products - Content Unconscious Response Evaluation - help advertisers and media and entertainment companies radically grow their businesses, by providing unrivalled understanding into the unconscious decision-making machinations of their customers and audiences.