Our focus is on ideas. Strategic ideas, creative ideas, great ideas. Our goal is to help you make your ideas work harder. That’s why our projects are made to measure, whether you need ethnographic insights, creative development research or planning. Whatever we do, we know it’s a means to an end – bigger, smarter, sharper ideas. We're two highly experienced qualitative researchers & strategists, having also worked as research buyers, in advertising planning & clientside. We’ve run qualitative agencies in both the UK and USA. We’re equally at home with domestic and international projects, conducting research in Europe, North America, South America, Asia and Australia. bob’s your uncle - smart thinking, clear vision