Forming an exclusive LAB GROWN diamond BUSINESS was indeed an extraordinary and risky idea for that time in the year 2016. Not many retailers and manufacturers were willing to accept and market the lab-created diamonds. General public awareness and knowledge of this product were absent too. However, the CEO of the company, Mr. Pankaj Patel, had a very different vision. He visualized the opportunity to the bottom of masses, who were priced out of the Diamond Jewelry segment, to enter into this segment and buy beautiful pieces of jewelry at a very affordable price. Pankaj has over 30 years of experience in the Diamond Industry. He is by education, CHARTERED ACCOUNTANT (equivalent to CPA IN USA) from Mumbai, India, and has long experience of working for one of the largest firms of accountants, M/s. A.F Ferguson & co. He brought all his education, knowledge, and experience with him in the natural diamond industry. Our featured products include Trillions, Trapezoids, Triangles, Asscher, Emerald, Baguette, Tapered Baguette, Radiant, Cushion, Ovals, Pear shapes, Heart shapes, Princess, Marquise, Half-moon, and many more exotic shapes. You will find everything from fancy colors (blue, yellow, pink) to unique shapes (Kite shape, Shields, Bullet shape, Cat Eye, rose cut, Old Miner Cut, Polki (slices), and many more. We have implemented a beneficial and important tool for our customers namely, ‘CUSTOM ORDER FACILITY'. This is very helpful to our customers, particularly in fancy cut Lab Grown. If you have a requirement of a specific size in any type of fancy-shaped diamonds, which are not available in our store at that moment, we will cut and polish them in our overseas factory and deliver in the USA within 3 weeks. Many of our existing customers have used this service and are extremely happy with it.