Ideas Last is a concept our founder, Danielle Gillespie, developed after years of being entrenched in the start up world. She not only founded her own company, but she also made friends with countless entrepreneurs at various stages of their start up journey. Danielle discovered a few recurring themes and common roadblocks, mainly related to a mindset that is unwilling to adapt. Your original product idea should only be the spark that gets you started. Execution involves a roadmap that is constantly evolving. Your ultimate goal is to create a product that lives in the golden intersection between your playground and your original spark. We provide the vision, planning and gritty execution required to take your idea from spark to success.