While we could focus on our extensive experience and expertise, it’s just part of our story. Avenue Six exists because a group of travel, tourism, hospitality and tech specialists decided to solve travel’s biggest conundrum – how to connect authentic, high quality and off the beaten track places and experiences with independent travel advisors and tour operators looking to deliver new itinerary ideas tailored to their leisure FIT customers. Written down it seems simple; the reality is anything but. It takes destination knowledge to curate what the trade will want to sell; extensive one-to-one business support to develop experiences that consumers will want to buy; global travel trade connections looking to add new products in their portfolios and the technical know-how to build a platform drawing live data and net trade rate pricing. The Avenue Six solution works for all parties. Destinations are discovered, tourism businesses retain control of their inventory and travel agents and tour operators gain access to products they can add to a shopping basket or save as itineraries, ending the process of multiple site searches. So when we say Avenue Six is transforming the business of travel and tourism – we really mean it.