Our aim is to maximise transparency, protect authenticity and transform customer experience. We combine blockchain technology and NFC tags to provide secure and transparent product authentication. Additionally, our technology offers new ways to engage with customers and opens new direct sales channels. Customers want to know more about wine. They value transparency and traceability highly. Our solution helps to communicate heritage and increases awareness and appreciation of products. As provenance is absolutely guaranteed it leads to a more secure and liquid secondary market.