Latitude is a software design and consultancy company which operates in the Information Technology sector. Latitude has developed the eponymous platform for proximity marketing. Latitude platform is a cloud-based solution for retailers, the shopping centers, the museums and the organizers of fairs, events and conferences. Customers and visitors can be engaged with targeted content, support and contextual information based on their location in the environment. Thanks to the technology of the latest generation of smartphones, the Proximity Marketing becomes a powerful advertising tool that allows you to target people through predetermined shopping paths, provide support and contextual information and take care of the customer loyalty. Our mission is to offer an innovative instrument which aims to maximize the effectiveness of the communication. Latitude is the platform that allows you to do this through the synergistical interaction between the physical and virtual world. For further informations, visit our company website!