Pixie B is a Hong Kong-based consultancy and agency specialising in the creative sector in China. We represent IP brands and individual creators, offering strategic insight and deep industry with local territory knowledge. We negotiate and manage book, film, and television deals on behalf of our clients. We provide targeted, practical advice that cuts through the noise and complexity of operating across borders. The company was founded by Jo Lusby and Michelle Lombard in 2016. A fluent Chinese speaker, Jo is a veteran of the trade book publishing industry in Asia and a specialist on creative and IP business in China. Michelle is a seasoned corporate executive and accredited MBTI trainer, experienced in running and managing multinational education and news media businesses across Asia, and working with start-ups and entrepreneurs. Pixie B’s range of services includes market intelligence, training and leadership development, and consulting on business strategy. We work to connect book, film, television, and gaming content with quality partners and business opportunities. We work with corporate clients and start-ups to build business, secure finance, and find deals, as well as support governmental, artistic, and cultural organisations. We pride ourselves on helping businesses focus on where they are relevant in international markets, and on making the right agreements and partnerships. We offer practical, tailored advice, and services that deliver results and enable clients to realise their international ambitions. We seek to enable a two-way flow of business between Asia and the wider world.