Kate Fredrickson, experienced B2B marketing professional freelancer and direct hire. Industries served: Oil, Gas, Electric, Manufacturing, Concrete, Technology, Professional Services, Aftermarket Driving brand love through consultative strategic marketing planning, and tactical creative development. Delivering: *Fundamentals - brand positioning, market research, SWOT and sales analysis, upsell and new business acquisition targets and list development *Basics - web sites, social media profiles, collateral and online search profiles *Starters - personas, buyers journey and content mapping, marketing automation campaign design *Boosters - email marketing, social presence, text and event planning *Enhancements - highly targeted content offerings and video *Amplifiers - blogs, public relations, thought leadership *Automation - welcome, top-of-mind, re-engagement, product-focused, onboarding, upsell, renewal, and drip campaigns