KVSC is the Voice of St. Cloud and has been on the air since 1967. KVSC operates 24 hours a day, 365 days a year. In its role as Your Sound Alternative (an official slogan since 1983), KVSC provides programming which is unique within its market. KVSC has recieved acclaim for outstanding efforts in the areas of public affairs, programming, news and sports coverage, pre-produced features and live music coverage.