Al Faridah Digital Media (AFDM) is part of Al Arabia Group, the biggest media group in Jordan. It was established in 2013 to serve as the digital media arm of the group. As the importance of having a digital presence increased, an emphasis was placed on the group’s online activities. In 2014, AFDM started to manage the online presence of third-party accounts through social media platforms, websites, applications, and other digital services. Over time, AFDM developed superior digital media expertise accompanied by knowledge of the regional media market and all regional markets in general. This allowed AFDM to become one of the most advanced digital media agencies in the region. AL ARABIA GROUP Al Arabia Group owns leading and award-winning businesses active in various sectors, including media and advertising, digital marketing, radio and television broadcasting, power generation, contracting, solar asset management, technology, and hospitality. The group’s radio and television broadcasting unit, Al Kawn, is Jordan’s foremost owner and operator of private radio and TV stations, such as Amman TV, Rotana Radio, and Fann FM.