AdXcel improves advertising performance by improving response rates for advertisers and driving revenue for publishers. AdXcel’s patent pending Mobile Dynamic Creative Optimization technology (mDCO) maximizes conversion probability by dynamically generating the perfect ad creative in real time for each user from multiple rich ad elements. AdXcel Demand Side Platform builds upon the power of mDCO, adding Data Management and Real Time Bidding, providing a single solution for optimizing creative, audience and price to deliver a 2X lift in campaign performance.