William Cotton learned from both personal and professional experience the importance of great care for older people. His desire to improve the quality and value of care inspired him to set up TrustonTap. Using the latest technology TrustonTap transforms the experience of finding care and has been able to bring down the cost of care, without compromising on the quality of the care provided. 'We want people to be able to grow old in their own homes with affordable care and support. We know that finding suitable help can often be very difficult and we were determined to grow a new type of care business that can improve the way in which we look after one another. We want to make it easier to get trusted help whenever people want it. We want to give people choice of who provides that support and to ensure that great care is provided on every visit.” TrustonTap has helped many older people in Oxfordshire, Buckinghamshire, and Berkshire and has expanded into Hertfordshire and Bedfordshire. We have a wonderful team of experienced trusted carers, who deliver excellent service to older people in their own homes, whether it is hourly care, overnight, or live-in care. By harnessing the latest technology and working in an innovative way TrustonTap has brought down the cost of care but still ensures that the team of carers are paid at a good rate for the brilliant work they do. In fact, the handpicked team keep around 80 per cent of their client’s fee compared with around 40 per cent via a traditional care agency- As a result, they are better motivated and able to deliver better quality, more consistent care and support to clients. The business has the ability and ambition to create a fundamental change to the UK Care market, to reduce the cost of care, whilst improving the supply of quality, motivated carers.