Using Klujo, organizations can connect with their audience on a deeper level to facilitate the willing provision of the user data. Klujo delivers frictionless interactions that compel audiences to interact, connect and seek further participation, resulting in stronger emotional connections, enhanced loyalty and greater lifetime value. The platform includes a set of best practice mechanics that make it easy to create contextually relevant, highly rewarding playful experiences that can be shared across the web, email, SMS and social. McKesson, Ericsson, HMS International, along with many other well-known brands, have reaped the benefits of this transformational approach to audience engagement.