At LA MIENNE we have decided to bring quality and experience to a new level. The method we use for all our products is called "zero twist". This means that we use stronger and longer cotton fibres, allowing them to be looped through the towel base instead of twisted out from the towel. Zero twist allows the loops to stay soft and fluffy, and provides the best possible absorbation. LA MIENNE towels are produced with a capacity of 600 gsm (grams per square meter, g/m2) This is a premium, luxury weight. Higher GSM means more cotton loops per square meter. All our products are made out of 100% organic and Oeko-Tex certified cotton. Combined with the zero twist method this allows the products to dry faster than regular cotton, which in turn contribute to a lower energy consumption.