Sri Lanka Tourism Development Authority (SLTDA) was formed as the apex body for Sri Lanka Tourism under Section 2 of the Tourism Act (No. 38 of 2005). The organization (Formally known as "Ceylon Tourist Board / Sri Lanka Tourist Board / Sri Lanka Tourism Board ") is committed towards transforming Sri Lanka to be Asia’s foremost tourism destination. The SLTDA will strive to develop diverse, unique and quality tourism services and products that would make Sri Lanka as a unique destination, globally. The SLTDA creatively uses its products, while ensuring optimization of resources to efficiently and effectively serve the industry. Some of its activities include identifying and developing tourist specific, unique products and services, formulating and implementing Tourism Development Guidelines, and facilitating and implementing the legal and administrative process for new product and service development.