ApeX: Ascend purview exchange We help advance our client by unioning their product goals with the interest of the customers and exchange experiences for mutual growth. Services we provide : - Market research 1) Consumer behavior research to help uncover the trends influencing customers behaviors and gain a deeper understanding of consumers by understanding their passions/motivations, behaviors. 2) Social media coverage/reach of a brand and consumer sentiment/reaction towards a brand. 3) Customer journey mapping exercise to define customer personas, understand customer behaviors/ needs/desires to develop product design. - Early adopters 1) Product marketing strategies to build awareness and develop early adopters community. 2) Design campaigns for community following and engagement. - Technical analysis or project review (Service limited to our early customer) 1) Provide research on upcoming technologies or projects - evaluate technical competencies; use cases and market appeal or adoption. 2) Review product or project development cycles and team competencies - Statistical Analysis 1) Quantitative analysis (We use both excel based and professional statistical tools like R, Minitab to run analysis and provide insights in understandable business terms) 2) Qualitative analysis (AseX - our own designed platform) to provide more meaningful insights into the data) - Business re-engineering 1) Project execution and management (we use 'Scrum' methodology and 'Lean start-up' techniques) 2) Robotics process automation using Grid+ analysis (designed by Ascend) helping organizations to define BoW (book of work) and re-designing direction. 3) Design thinking/ VSM workshops to re-engineer processes 4) Workload analysis to understand current resource utilization level, understand key levers in the processes and optimization opportunities.