Sincere Sally was established in 2018 by young aspired fashion and jewelry designers, a brother & sister duo. The brand started as a fashion-forward online store that sold products to make other females feel inspired, empowered, and confident. They soon became one of Australia's fastest growing online brands in 2019. From there, the brand was declared one of the leading online women's fashion labels. We’ve spent these past few years travelling China, South East Asia and Europe to learn about designing products, ethically sourcing materials, and selecting high-quality stones and metals. After building strong relationships with our suppliers around the world we decided to focus more on helping our Earth and limiting fast fashion. In 2021, Sincere Sally decided to just focus on just selling jewelry. Each year Sincere Sally gives back to a specially chosen charity. In 2021, Sincere Sally supported families and children in the Philippines through building a church and providing sustainable living. This year, Sincere Sally will put a portion of profits towards supporting families and children impacted by the war in Ukraine.