iThink Interaction Design FZC (iTHNK) is an experiential design consultancy that creates and implements the Brands’ impressions in their environments. From idea through implementation, from physical to digital, from one channel to the next, we create it—then fuse it all together. Our product is experiences that redefine the way companies and consumers interact, and connect them wherever the two come in contact. This new approach is in large part a response to the increasing complexity of modern technology and modern business. More specifically, a design-centric organization should embrace three key principles: 1. To focus on user's experiences, especially their emotional ones 2. To create an exciting and compelling customer journey 3. To develop and use prototypes to explore potential solutions Based in Dubai, iTHNK operates design and engineering centres in New Delhi and Rome, extending the benefits of its authentic cross cultural insights to customers in entertainment, exhibitions, digital media, electronics, banking, healthcare, industrial, retail, telecom, automobiles, museums, fashion environments.