At The Story Factory, we believe anyone can deliver great PR results without the need to hire an expensive PR agency. All it takes is a passion for your business and a little know-how. That’s why we at The Story Factory have created a full-service online platform where businesses can access industry professional tools, services, and counsel to help guide and deliver a successful PR program without the need to hire an expensive PR agency. With these do-it-yourself PR resources and workshops, carefully designed and developed by former big PR agency consultants, you can achieve the some of the same great results but at a fraction of the cost. Whether you're a small start-up trying to get noticed in a crowded marketplace or a small-to-medium sized business with a marketing team who could use some additional support with driving PR coverage and awareness, then we can help. The online portal offers toolkits and templates to help you create and deliver better and more impactful campaigns for your brand, including: * Developing a strategic and integrated PR plan * Developing your PR key messages and key audiences * Creating a standout press release and story angle that get cut through with media * Developing and executing successful influencer engagement programs * Understanding the PR and Media Landscape * Building your media lists and maintain relationships with your key media (access to leading media database provided) * Measuring and evaluating your efforts to drive better ROI and conversion YoY * How to train your team to be media spokespeople * How to integrate PR activity into other marketing disciplines * Access to a list of free PR resources Workshops are also available onsite or via webinar to induct the team on the service and provide ongoing support before, during and after your campaign. For more information, or to schedule a free consultation, visit www.thestoryfactory.co.uk.