Combining innovation, advanced analysis, and an integrity-first approach Liberty Hotel Advisors, LLC is a hotel advisory, investment, development, and asset management firm that targets above market, risk-adjusted investment returns by executing well-crafted financial and operating strategies in the lifestyle sector. The firm was founded by Bruce Blum, a 30+ year hotel industry veteran, former Co-Founder and President, GB Lodging, the predecessor entity of GFI Hospitality, partner at The Chartres Lodging Group and President, Doral Hotels & Resorts. He has led numerous hotel ventures and has decades of principal oriented advisory, investment, development, asset management, and property management experience throughout four hotel industry cycles. Soon after Liberty Hotel Advisors’ formation in 2016, Bruce welcomed John Plunket as a Principal within the firm. Bruce and John had worked closely together over nearly two decades, both as fellow executives in publicly-traded lodging companies and as partners in a wide range of hotel, golf, real estate developments, and related financing efforts. The firm’s industry knowledge, network of relationships, and breadth of advisory and investment capabilities are thus enhanced, along with its geographic presence of a Washington, DC office.