I write the words that get consumers to call, click and buy. It’s my job to come up with copy that speaks to the hearts and minds of my clients’ target audiences. How do I do it? I start by gathering some intel. What makes your brand different? What key messages do you need convey? Who’s your ideal customer? I’ve been writing for brands big and small—and across a variety of industries—for more than 20 years. So I know what to ask even if you aren’t sure what your current copy is missing.