Established in 2008, Mirage is one of the most experienced retailers of electronic cigarettes in the world. Based in Sheffield, UK we have grown from a one man band into one of the largest vaping retailers in the country,, with over 40 retail outlets and even manufacturing our own brand of E-Liquid from our dedicated laboratories and distribution centre, proudly displaying the Made in Sheffield accreditation on every bottle we produce. Since the beginning, it has been our aim to only offer the most user friendly and effective vaping products possible, with the kind of customer service that money just can't buy. Always committed to moving vaping forwards; in 2010 we formed ECITA (The Electronic Cigarette Trade Association) to help set new standards in the quality, safety and legal compliance of this emerging industry – meaning that our batteries, chargers and atomisers all conform to the relevant safety and quality certification, that we are responsible in the marketing and sale of our products, and that our E-Liquid is always independently UK tested for quality and contaminates. So if you are looking to make the switch, or if you have already found out how great vaping can be, why not pop into one of our 35+ UK retail stores, buy online, or give us a call on 0845 475 0148 and one of our dedicated team will try their best to answer any questions and give any advice on any vaping issue that you might have... So, what are you waiting for? Experience the feeling of freedom today!