When was the last time you clicked on an ad banner – on purpose? While other marketing consultants may focus on advertising, I believe customers today are ad-blind, instead focusing on social media feeds or email inboxes - which is why The Content Type helps companies grow loyal followings through the power of great stories and purposeful, actionable content. A good content marketing programme can build organic followings through shareable, entertaining, useful and educational content creation that customers find while in their natural habitat. It’s about building a relationship with an audience that comes to you, rather than pushing sales at them blindly. And so, I consult with business marketers on how to support growth aims through creating content, working with both the strategies and plans, and the content itself, to get them there. I specialise in narratives, building the right message and delivering it through the right channel at the right time to the right people in the right format. So, what story do you want to tell?