Founded in 1990, POC Media, Inc. is a Philadelphia-based experiential marketing company. POC Media clients include sports broadcasting entities, major league sports teams and sanctioning bodies, global brands, record labels, and recording artists. Over the past quarter century, POC Media has cleared the soundtracks for commercials, movies, television programming, and some of North America’s largest televised sporting events. More than 20,000 songs have been licensed through POC Media for television programming, movies, commercials, and online & social media productions. The proprietary POC Music Supervision & Management System combines access to record label, publishing, & historical licensing data, as well as IP clearance technology accelerators that provide "win-win-win" licensing solutions for music supervisors, rights-holders (labels/publishers/performing rights organizations), and artists. POC Media's mobile, social, and consumer activation work has pioneered marketing platforms ranging from digital download initiatives to in-store retailtainment, for clients that include record labels, artist managers, sports teams & venues, broadcasters, retailers, service providers, automotive & automotive aftermarket brands, and consumer packaged goods companies. POC Media's experiential marketing efforts have resulted in hundreds of concerts, exclusive online content & download platforms, dozens of unique global branding campaigns, and a new paradigm in the field of brand-supported artist development for the music industry.