Audio Directions, an innovative technology firm with design, engineering and manufacturing in NJ and SC, specializes in advanced audio induction “LOOP" solutions for the hard-of-hearing in noisy public spaces — from subway platforms to hospitals, museums, theaters, senior living communities, meeting rooms, libraries and retail spaces across the U.S.   What is a Hearing Loop? Delivering a crystal-clear audio signal directly to telecoil (T-Coil) receivers built into all brands of hearing aids and cochlear implants is the consumer-prefer "gold standard" for assistive listening technology.  Beyond ADA compliance, “LOOP" technology provides a seamless, inclusive accommodation for those with hearing loss - for large group settings and face-to-face conversations where privacy is warranted.   As advocates for assistive listening technology, the outreach team at Audio Directions brings awareness and education to industries that serve the 48 million Americans with a hearing impairment. Their personal hearing aids/implants work well within a radius of 3' but in noisy, acoustically challenging public spaces, their devices amplify everything and make it very hard to understand speech. Guided by members of the Hearing Loss Association of America (hearingloss.org), the team’s primary focus has been on effective communications in hospitals, urgent care centers, pharmacies, group practices, theaters, etc.