Chief Digital Officer - Executive and senior leader business advisory. Customer-oriented digital transformation and customer experience optimization. Mature digital competency and customer engagement capabilities across enterprise functional disciplines. Current State Assessment of process, roles (with people), data, and technology supporting customer experience (CX). Business outcome-based objectives and data-driven operations with deep organizational alignment - established practices built upon years of challenging successes and many common impediments. Customer-focused framework to align market, customers, channels, merchandising, and operations: 1.) Unified product and customer view, 2.) Product and customer insights, 3.) Actionable intelligence, 4.) Operational efficiency and workflow automation, 5.) Customer engagement/experience, 6.) Customer acquisition/retention.