The Finnish Software and E-business Association is a non-aligned association for innovative, professional, growth-driven business executives. The association drives the success of software and E-business as an industry and supports individual companies in their road to success. Currently, there are about 600 member companies and 800 executives in the network. The association operates nationally in Finland. The association has a broad offering for software company executives including training, networking, business development forums, growth clinics and the ability to impact the governmental and industry-level decision making. Our intent is to raise the awareness of software and E-businesses as one of the key growing industries in Finland. We are also pushing positive messages out to the media to improve the industry's image and the companies within.