Brands for Social Good is a for-profit social enterprise that studies the characteristics of the vulnerable, the marginalized and the most in need in target communities to develop micro and small entrepreneurship models that ensures social inclusion and economic empowerment; moving them from dependency on government and charity support to independence and productivity. The enterprise also studies the behaviours of the X, Y and Z generations to innovate marketing solutions that enable business communities reach these purchase powers by participating in eradicating social and environmental issues in their localities; gaining their loyalty to their products and services.