WHAT – What is Assisterhood? Assisterhood is an industry-wide program that links young women in advertising with mentoring, experience and education. Spearheading the program is Publicis Worldwide, a leading Queensland agency with many of their leadership positions filled by women. The mentorship program aims to address the gender imbalance in Queensland creative and advertising industries. On offer are coveted mentorships some of Queensland’s most talented and experienced women. Not only do those selected for a mentorship make valuable connections, they also gain an insight into the industry and what it takes to succeed. Now in its second year, Assisterhood is taking things to the next level. In 2019, mentors are not just from Publicis, but from other prominent advertising, design, and media agencies throughout Brisbane. WHY – Why did we start Assisterhood? / About Assisterhood Assisterhood was born after Brisbane agency Publicis Worldwide noticed a gap the industry. It seemed there were plenty of courses, initiatives and pathways out there for aspiring advertising professionals, but none specifically for young women. Brisbane needed a way for aspiring female professionals to navigate the early stages of their advertising career. With over half of their leadership team being female, Publicis Worldwide was in the perfect position to create the Assisterhood. Coinciding with International Women’s Day, the launch of Assisterhood saw Publicis Worldwide’s female MD, GM, Digital Director, Head of Broadcast and Senior Copywriter become the program’s first mentors. HOW – How do we mentor? Everyone learns differently. That’s why each Assisterhood mentorship is tailored to suit each individual’s needs. Assisterhood provides mentors with a guideline of topics, questions, and timings, but it’s all flexible. It’s up to both parties to find what works for them.