BYS stands for Be YourSelf. It is considered one of the biggest cosmetics brand in Australia. BYS is a complete and professional range of cosmetics. BYS proves it is possible to produce top-class cosmetics without exorbitant price tags. Developed in Melbourne Australia and exported world-wide. BYS make up satisfies every type of woman with product, which doesn't just follow current trends it helps create them. With a strong emphasis on fun and fashion and with its sophisticated black styling, BYS continues to fill the void for innovative, good quality, and great value cosmetics that everyone can afford. There are more than 1000 products within the range and it is growing by the day. BYS is continuing to expand into many countries around the world and is establishing strong distribution export partners as part of the growth strategy. BYS puts product safety above all. Our products passed the US FDA (Food and Drug Administration), EU, and Japan standards, which are known to have strict standards. Moreover, BYS is proudly PETA (People for the Ethical Treatment of Animals) approved. Against animal testing, cruelty free makeup. BYS Cosmetics has already established itself in the following countries around the world: Estonia, Finland, Latvia, France, UAE, Bahrain, Kuwait, Qatar, Oman, Saudi Arabia, Myanmar, New Zealand, Caledonia, Philippines, Thailand, Turkey, Iran, Switzerland, Sweden, Scandinavia, Norway, Denmark, Poland. How BYS has performed in Australia: • BYS is a subsidiary of Georgina Fashion Accessories (GFA pty Ltd). • GFA specializes in fashion jewellery, belts, handbags, cosmetics and personal care. • BYS now has more than 7.5% of the total Australian market by volume. • BYS is now a recognised brand with thousands of loyal customers.