Ananya perceives jewellery as a talisman with energy and the ability to enhance one’s life, transcend its perception as purely material. Designer Ananya Malhotra's fascination with crystal healing, gemstone energies and Indian philosophies coupled with her love of fine and rare Indian jewellery gave birth to her namesake brand. Her experience of jewellery was more than a collection of objects, rather a symbol that resonates energy and meaning from a life deep within.