Pride of Britain Hotels is a marketing organization, representing the best luxury and independent hotels in the UK. Established in 1983 by British hoteliers, PoB is headquartered in the Cotswolds. The carefully curated collection includes privately owned properties; each one unique and characterful across the British Isles. The hotels have not only been invited into the collection as a result of being beautifully appointed, but also for being operated by some of the finest hoteliers and most caring families. The properties reflect an ambition to offer the very best hospitality experiences in some of the most inspiring locations, driven by respect for our teams, our guests and the environment in which we operate, while keeping negative impact to a minimum so future generations may also enjoy these wonderful experiences. Members are inspected annually and strict criteria for membership ensures all member hotels are of an extremely high standard. Being a member of this esteemed community is a great way for an independent hotel to amplify their brand and benefit from our multitude of marketing services. Our members can draw from the expertise and knowledge of fellow members, and we also organise forums on any topic that is relevant to them. The strength of the brand and mark of quality however remain integral.