Sensual Storytelling for A Digital Age. A multidisciplinary design practice based in London, Lucy Hardcastle Studio is a pioneer in using interactive technologies, 3D visuals and the moving image to tell complex and emotionally resonant stories. Under creative director Lucy Hardcastle, the studio creates immersive virtual worlds that combine the principles of craftsmanship with the possibilities of technology. The studio’s work ranges from commercial campaigns to large-scale design installations and self-initiated research experiments, and spans both physical and virtual. Whether collaborating with scientific organisations, cultural institutions such as V&A and London Design Festival, or leading brands such as Chanel, Heimtextil, Nike or Alexander Wang, Lucy Hardcastle Studio places an emphasis on human perception and the realm of the senses, giving its work a distinctly sensual aesthetic.