House of Beauty World is an urban-focused beauty and style superstore and online site carrying the best names in the beauty industry at reasonable prices. Founded in 1984, it has 100,000 products ranging from old, new, hot, and trendy in fragrance, clipper, dryers, flat irons, curling irons, hair products, hair color, wigs, human hair, skin care, cosmetics, nail products, barber products and more. From its humble beginning as a tiny store in Philadelphia, Pennsylvania to five warehouses and worldwide operation on the internet, House of Beauty World focuses on giving its customers what they want, with quality service.