Rachael is the founder of I AM RACHAEL (IAR) - the AV industry’s first Business and Marketing Consultancy. IAR delivers a fresh, collaborative approach that will help your brand connect with your target audience and differentiate your offering from the competition. By using tried and tested go-to-market (GTM) strategies, our approach will drive sales by aligning your business across all touch points; delivering a value proposition that results in positive experiences, builds long-term relationships and achieves sustainable growth. SERVICES: • Business Development • Research and Insights • Brand Positioning and Strategy •Marketing Strategy • Demand Generation • Digital Marketing • Presentation Services