Social Pharma provides decision support services and strategic advice on patient-centric strategic marketing. Formed by individuals with 25+ years of expertise in healthcare / pharma consulting, digital and traditional marketing / advertising and social media, we help our clients to better understand how Digital and Internet of Everything (IoE) impact patient journeys and to develop novel sales and marketing strategies, tactics and products, in order to improve patient lives. We employ both qualitative and quantitative approaches and methodologies (desk-based research, conference coverage, digital / social media monitoring) in order to better understand patient and stakeholder needs and provide meaningful and actionable recommendations to our clients. Our work has supported strategic marketing / advertising and market access activities as well as clinical development strategies for clients in the Pharma / Biotech and Healthcare fields. For more information on how we can help your company's customer-centric strategic marketing efforts, please contact us at info@socialpharma.net.