McKinsey & Company, a global management consulting firm, has announced the acquisition of Henry Rak Consulting Partners, a premier US-based growth strategy and analytics consulting firm. HRCP develops actionable growth strategies that identify where and how companies should compete profitably, based on an in-depth understanding of actual consumer behavior. The 100% acquisition of HRCP further enhances McKinsey's ability to provide clients with distinctive "end-to-end" organic growth solutions built on deep consumer insights. HRCP will continue to operate independently as a wholly owned subsidiary of McKinsey & Company.