Halla Walla ! Founded in 2011 as The College Experience. The company established the university apparel market in the Saudi Arabia and has been producing authentic and licensed university clothing ever since. The company prides itself in creating high quality hoodies, sweatpants, and tees while instilling a sense of university pride and healthy intercollegiate competition in the region. In 2014 the company restructured and evolved into TCE Arabia, a mother company with two distinct branches. The College Experience and Falla. Falla, a creative and youthful brand that focuses on arabian infused pop-culture and retro tees. We empower the unknown artists through crowdsourcing and community-based design through our website.