Veloce Group is a lifestyle brand who's purpose is to enrich, grow, and promote the sport of Cycling around the United States on local and regional levels. As leaders in Retail, Content & Media, Event Production, Community Building, and Education, Veloce Group is able to provide value to individuals wherever they exist in the sport--from the new rider to amateur racers, commuters, mountain bikers, and even spectators. Veloce Group's complete ecosystem of products, services, and content is a unique, holistic approach to todays omnichannel, content-first environment.