With a no-nonsense, bottom line approach, the firm assists/consults to marketers on strategic branding issues, integrated marketing communications planning, agency search and consolidation, performance evaluations, agency compensation and incentive structuring/ negotiation. Selectively the firm assists companies with litigation support, interim CMO management, M&A matters and client-agency relationship optimization. Importantly, within the fast changing paradigm of technology intersecting marketing communications, the firm is expert in navigating the social/digital/traditional space and advising clients in terms of optimal combinations of resources and resource allocation to achieve improved marketing ROI.