The company was established in 2012 as part of Retail Real Estate Co. (RRC) in Riyadh, Saudi Arabia as an online store www.7flati.com with heavy focus on social media, than it expanded its offering by rebranding itself to Ereeva Parties Co. and developed its new online www.ereeva.com After one year of virtual operation the company found a need to have a physical presence, so it opened a test store in Riyadh in 2013 which was a great success with its customers, So the company decided to roll out an ambitious expansion plan in Saudi Arabia in 2015-2020 to have 12 stores around the country. Currently, Ereeva Parties is the leading retailer and wholesaler of high-end paper parties supplies in Saudi Arabia and the region, and sole distributor of major brands from the USA, UK, Australia and France.